Independent web developer in Haute-Savoie. I build and rebuild the websites of the hotels, restaurants, tradespeople, shops and small businesses of Annecy and around the lake — with real search work behind them, not a page put online and forgotten.
Annecy is the leading economic centre of Haute-Savoie, and it is also the town in the department where online competition is fiercest. Hotels, restaurants, leisure activities, retail, professional practices, building trades: in almost every occupation, a dozen businesses are fighting over the first page of Google.
In that context the question is no longer “do I have a website” — everyone does. It is whether yours loads in under two seconds on a phone, whether its pages answer exactly what people type, and whether your Google listing is better kept than the one across the road. Those are three separate jobs, and the third is often the most profitable.
The other Annecy specificity is the season. The traffic of a lakeside hotel or a paddleboard hire has nothing in common in February and in July, and part of the clientele searches in English, German or Dutch. A site built for the high season is built differently from a plumber’s site.
Who for
The economic fabric of Annecy is broad. Here are the three families of project where I know precisely what to build, and why.
Booking has to take three taps from a phone, in the street, on one bar of signal. That means: a menu in HTML rather than a PDF, compressed photographs, a booking engine built in without leaving the site, and pages that exist in your customers’ languages.
Carpenter, plumber, electrician, landscaper: your site is a portfolio of jobs before it is a brochure. Before-and-after photographs, one page per service, one per town covered — that is what gets you out on “your trade + Annecy” instead of leaving you buried in the directories.
A clear, fast, up-to-date site that says where you are and when you are open, and lets someone book an appointment. Nothing spectacular: what counts is that the information is right and that it arrives fast.
On the most contested Annecy queries, you do not win by doing the same thing as everyone else slightly better: you win by going where they are not.
“Restaurant Annecy” is a query everybody fights over. “Restaurant Vieille Ville Annecy”, “osteopath Annecy-le-Vieux”, “garage Seynod”, “hairdresser Cran-Gevrier” are far less contested, and taken together they often weigh more — with visitors much closer to buying. One page per neighbourhood or per service, provided it genuinely says something specific.
Search work is prepared four to six months before the peak. A page “paddleboard hire on Lake Annecy” published in June arrives too late: it will rank in September. Published in February, it is in place when the season starts. It is one of the rare calendar decisions that genuinely changes the outcome.
Frequently asked
The work is done remotely, from the first conversation to going live: phone, video calls, screen sharing and permanent access to how the project is progressing. It is the simplest way to work today, and it changes nothing about the follow-up: you deal with one person throughout. Nothing says you have to be on the same street to work well together; you do have to be reachable, and I am.
It depends almost entirely on one thing: booking. A brochure site with a menu, photographs and contact details is not in the same category as a site wired to a booking engine, with availability and languages to manage. The quote separates the two line by line, so that you can decide with the figures in front of you rather than choose between two opaque packages.
Yes, and it is a regular part of my work. I start with an inventory: who owns the domain name, where the site is hosted, which version of WordPress or which tool it runs on, and what can be kept. The first objective is to get control of the domain and the hosting back in your name — without that, everything else is built on sand.
Elsewhere in the region
Annemasse sits at the centre of the basin. I cover the French Genevois, the Chablais, the Arve valley, Annecy and the canton of Geneva.
