An independent web developer, based in Annemasse.

A craftsman, not an agency.

Ampixelweb is a one-person business, and that means something very concrete for you: the person who picks up the phone is the person who wrote the code of your website. It will still be that person in two years, when an opening time changes or a service has to be added.

In an agency, a project passes through five pairs of hands. A sales rep sells it, a project manager scopes it, a designer draws it, a developer builds it, an SEO specialist optimises it. Every handover costs money and loses a little of the original intent — the one you had in the first conversation. Here there is no handover, so there is nothing to lose on the way.

It also explains the prices. You are not paying for offices, for a sales team, or for the margin taken on a subcontractor’s work. You are paying for hours of design and development, and nothing else.

Why Ampixelweb exists

Most tradespeople, shops and small businesses around Geneva do not need a brand overhaul. They need to be found when someone types “carpenter Annemasse” into a phone, they need the page to load quickly on an average mobile connection, and they need a phone number visible without hunting for it. That is the brief for every site I deliver:

• Be found on local searches — the ones that bring in customers ten kilometres away, not visitors from the other end of the country.
• Make people want to call within thirty seconds of landing on the page, because that is the time you actually have.
• Stay editable without asking for a quote over every comma, and without depending on me for routine updates.

One person to deal with, from the first conversation to launch

A project always starts with a conversation — usually in your workshop, your shop or your office rather than through a form. I look at how you work, which jobs you are proud of and what you turn down. That is where the content of the site comes from, not from a brief sent by email.

Then comes a quote, itemised line by line, with a schedule. Then the design, which you sign off before a single line of code is written. Then the build, the content, the SEO and the launch. Four steps, described one by one in how it works.

What I can do, and with which tools

The technology follows the need, never the other way round. A six-page brochure site does not need the same foundations as an online shop with three hundred products. In practice, here is what I work with day to day:

• WordPress with a custom-built theme — when you need to add your own projects, news or products yourself.
• Clean hand-written HTML5, CSS3 and JavaScript — no heavy page builder, which is what explains the loading times.
• PHP for quote forms, enquiry routing and connections to the tools you already use.
• Local search optimisation : page structure, structured data, Google Business Profile, town-by-town search targeting.
• Hosting and server administration : set up with IONOS in the client’s name, HTTPS certificate, automatic daily backups.